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Does Your Multifamily Building Need a Community Message Board?

Maybe you’ve heard other property managers talk about them, maybe you use one yourself, or maybe this is your first time hearing about them. Community message boards: the most underrated, rewarding feature a property manager could offer.

But what exactly is a community message board, what are the benefits, and should you be taking advantage of one at your properties? Read on to find out!

What Is It and What Are the Benefits? 

Think of a community message board as your building’s own exclusive social media platform, where residents and management can interact online. The key differentiator between a traditional platform like Twitter or Reddit, and a community message board like ManageGo Engage, is the exclusive community access. Ideally, your message board is only accessible by your residents through a resident portal, giving them a unique opportunity to digitally interact with their neighbors.  

But why is this so beneficial? Here are our top 4 reasons:

1. It builds community

It seems as though neighbors are increasingly less likely to share a laugh with each other in lobbies and hallways, but all hope is not lost! If they’re good for one thing, digital forums are fantastic mediums to build a community. Just a simple app gives residents a low-stakes, enjoyable way to interact with their neighbors.

You may not care whether or not your neighbors are friendly amongst themselves – but we challenge you to consider the importance of a well-cultivated community. For renters in 2024, a sense of community is amongst the top value-drivers of a multifamily rental unit. In a nutshell, investing in ways to build community, like a digital message board, will set yourself apart from other properties – increasing prospective renters and helping to retain current ones.

2. It encourages resident engagement

An engaged resident is a resident that’s connected to your property – all the better for their chances of becoming (or staying) a long-term renter with you! On a digital community message board, residents can buy, sell, & trade, find nearby babysitters, dog walkers, & house cleaners, and even promote personal events & gatherings. The possibilities of engagement are endless, and it’s advantageous that you cash in on this type of connection.

3. It’s an effective means of communication

A community message board is a stellar place for both resident-resident communication and resident-staff communication. Forget the olden days of paper flyers in elevators and level up by using this tool for digital announcements. Whether you’re promoting an upcoming event, reminding residents of building rules, or notifying them of changes to office hours or common areas, a message board is your most effective way to keep residents in the loop about what’s happening in their community.

Should You Use One?

The benefits are crystal clear, but you may still be questioning whether it’s necessary for your own multifamily property. If that’s you, consider these three indicators:

The Size of Your Property

Does your property host tens of residents, or hundreds? It matters when looking at whether or not community message boards will be a success at your buildings. If you manage a humble 10-unit building without a robust amenity & event lineup, it may not be a worthwhile investment. If, however, you manage a huge property with hundreds of units with lots of property happenings, a community message board makes a bit more sense. With a larger property, you’ll have more to talk about with residents, and more residents to engage with the platform. 

The Demographic of Your Residents

Any type of communication software is going to be best embraced by digital natives, and may not be so successful with older generations. You might have hundreds of units, but if you’re building a senior living community, this tool is probably not for you. If, however, your renter base consists largely of students, Gen Z, or Millennials, your chances of success when implementing this technology skyrocket. Luckily, nearly half of all U.S. renters are under the age of 30, so there’s a fair chance a community message board is applicable to you.

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Resident Needs

Do your residents often come to you asking questions like “where’s the lost and found?” “can I put up a promotional flyer?” or “when’s the next resident mixer?”? If so, the solution is right in front of you. Chances are, if your residents are asking questions that can be answered on a community forum accessible from the phone in their pockets, it’s a sure sign you and your renters will benefit from its implementation. 

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our monthly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

How to Cater to the Top 5 Resident Priorities In 2024

As renters’ needs shift, so do their priorities when apartment hunting. It can feel like a bit of a roller coaster as a property manager trying to adapt to the ever-evolving expectations of residents. But sit tight, cause we’ve taken note! Read on for the top 5 resident priorities in 2024 and expert advice on how to cater to them at your multifamily properties.

1. Price & Value for Money

For a majority of renters, the first thing they’re going to prioritize when looking for their next home will be price – and they won’t just settle for any unit that falls within their budget. While current market trends and the necessity of making a profit will place limitations on what you’re willing to charge renters, there are ways you can increase the perceived value of your property, without touching price. This could be as simple as a fresh coat of paint or upgrading small appliances like microwaves. The more you can do to refresh your units, the more valuable prospective residents will view them, and the more likely they will be to rent from you!

2. Safety & Security

Next up on residents’ must-haves is a feeling of safety and security. This one is rather self-explanatory. I mean, it’s their home after all, residents want to feel safe! While not every property can have 24/7 doormen or human security guards, there are a few enhancements you can make to make it feel safer around your buildings. Start by ensuring every walkway, stairwell, and parking area is well lit. If onsite security is out of the question, consider implementing technology such as smart security systems, smart locks, and secure guest key access and package management systems. Even just knowing these features exist around their home will add to residents’ peace of mind.  

3. Remote Work Amenities

According to the National Multifamily Housing Council’s 2024 Renter Preferences Survey, 45% of renters report working from home several days a week, if not every day. That’s almost half of all renters, and catering to this new development in the workforce is imperative. Properties with amenities that make working from home more enjoyable will inevitably have a competitive edge. First and foremost, this means prioritizing providing fast, reliable internet throughout your property. Take it a step further by transforming a low-use area into a co-working space for residents. Bonus: offer a complimentary coffee bar on weekday mornings in your building’s lobby. The possibilities are endless

4. Sustainability

The call for sustainability in real estate persists, and according to residents, it’s here to stay. If you haven’t already, it’s time to start implementing eco-friendly practices if you want to appeal to the modern renter. This can be achieved with simple changes like switching to energy-efficient appliances or with more complex commitments like leveraging smart technology to meet demands. However you decided to tackle the evolving issue of sustainability, make your efforts known to renters. 

5. Community

In a 2024 renter study, SatisFacts found that a sense of community was the #1 driver for perception of value among rental residents. Multifamily properties are more than just homes, they’re unique opportunities for renters to connect with their neighbors. Aside from communal amenities like co-working spaces and fitness centers, what else can be done to build community? Well, holding regular classes and events is a great start in bringing people together organically. Another one of our favorite community building tools is a digital message board

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our monthly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

How to Navigate Rental Applications to Secure the Best Residents

Thoroughly vetting applicants is a crucial part of running a successful rental property. Not only does it guarantee your renters are qualified, when done right, it has the power to help you secure the best-fitting residents for your property. 

But why is finding great fits so important? From more on-time rental payments and minimal property disruptions to lifestyle alignment, by finding ideal matches you set yourself up for increased retention, and ultimately, better ROI. 

So how can you better navigate rental applications to ensure optimal outcomes? Read on for our step-by-step guide.

1. Utilize a Digital Application Software

No renter wants to show up to your office with a folder of paper documents in hand – and you certainly don’t want to sort through them. The first step to navigating rental applications with ease is to employ a modern rental application software. With the right software, you and your applicants will have one digital place to submit, organize, and manage all required information throughout the application process. Not only is this step practical in saving you time and improving efficiency, it also gives a great first impression to renters by providing them a seamless leasing experience. 

2. Set Application Fees

Vetting applicants requires time and resources from your team, and it’s likely you’ll want to be compensated for that. Before you send instructions to apply, be sure to set the appropriate application fees for both applicants and guarantors. This should be a self-explanatory process with the right comprehensive software. 

In ManageGo, easily set these fees under Settings > Rental Applications > Application Fees.

If you’re unsure about whether to set fees or not, read our blog for insights on how to make the right decision for your business.

3. Collect & Verify The Renter’s Information

Now it’s time to get the application started! Collect all the information you’ll need to make an informed decision, including (but not limited to) contact information, employment verification, proof of income, past rental history and references, pet and vehicle details, and anything else you think you’ll need to know. This is the step where you’ll be glad to have a robust software system to make requesting and acquiring this information a breeze. Once received, do your due diligence to verify everything. 

4. Run a Credit & Background Check

Credit checks simply verify a renter’s ability to pay rent monthly, while background checks reveal criminal histories (or lack thereof). These are important in confirming your applicants won’t be disrupting your cashflow or cause legal problems at your property in the future. It’s most common for property managers to pay to run these checks through third parties. On the flip side, all-inclusive application softwares like ManageGo may offer this service free of charge for an extra-seamless experience. 

5. Talk To Rental References

When collecting the renter’s information in step 3, don’t forget to ask for rental references. References are instrumental in verifying an applicant’s rental history and confirming they’re a favorable choice for your property. These conversations are a great way to find out about those residents who have a history of late payments, property complaints, or even evictions. If a past reference can vouch for your prospective resident, they’ll likely be a good pick for you, too.

6. Interview The Renters

Once you’ve reviewed all of the information collected about your applicant, it’s time to interview them directly. This may seem like an unnecessary step, but it’s a helpful measure that can help you confirm they’ll be a good fit for your specific property and unit. Check out our 5 Vital Questions to Ask Your Rental Applicants article if you need a jumping off point for your interviews!

7. Make Your Decision

At this point, you should have all the facts and figures needed to make an informed decision about your rental applicant. If they meet all of your rental requirements on paper, go the extra step in making sure their wants and needs align with your property’s offerings. By considering both your needs and your residents’, you’ll set yourself up for long-term success and retention.

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our monthly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

How to Handle Emotional Support and Service Animals at Your Rental Property

Navigating the hairy world of pets at your rental properties can be a bit of an undertaking. From crafting pet policies for your lease agreements to making accommodations based on local and federal laws, there’s a lot to consider when it comes to welcoming pets at your rentals.

Regardless of your own pet policies, knowing the difference between emotional support and service animals, as well as the laws you must follow to accommodate them, is crucial to responsible property management. So, let’s start by breaking down the difference between the two.

Emotional Support Vs. Service Animals

While neither emotional support animals (ESAs) nor service animals are considered pets in the eyes of the law, there are important differences to note as a property manager.

Emotional Support Animals (ESAs)

ESAs are defined by the NYC Commission on Human Rights as an animal, protected by the FHA, that provides emotional support or other assistance to their owner in order to help treat symptoms of a disability. The main differentiator between emotional support animals and service animals is that ESAs do not require training to perform their assistance. 

Service Animals

Service animals, protected by the FHA and ADA, are animals specifically and often rigorously trained to perform tasks in order to provide assistance to people with disabilities. Contrary to emotional support animals, service animals perform a medically necessary service. For this reason, the lawful accommodation of such animals are much stricter than those of ESAs.

But what exactly protects renters and their furry friends? The Fair Housing Act! Here’s what you should know…

The Fair Housing Act (FHA)

Introduced in 1968, the Fair Housing Act outlaws the discrimination of renters on the basis of race, gender, sexual orientation, nationality, religion, family status, or disability. Key word for our purposes today: disability. That means that in the U.S., property owners and managers are legally required by the FHA to allow both emotional support and service animals at their rental properties, based on the definitions we learned earlier. 

It’s important to note, however, that property managers are only obligated to make reasonable accommodations. For example, if a resident is unable to provide verification from a medical provider, or if the animal causes destruction to the property, the manager is no longer required to provide accommodation. 

What This Means for Property Managers

So what exactly does this mean for property managers? First and foremost, it means that you can’t turn ESAs or service animals away if all requirements are met – regardless of your pet policies (because remember, these animals aren’t pets). In the same vein, while you may charge fees to allow renters’ pets, you cannot charge pet fees for ESAs or service animals at your property. 

It’s also crucial to study up on what you’re legally allowed to ask residents who request accommodations for their ESAs and service animals to avoid noncompliance with the ADA. While property managers in NYC can’t ask owners for specific documentation, they do have the right to request verification from the renter’s service provider that they have a disability, and that the animal in question helps aid said disability. There are plenty of questions that are illegal to ask residents, so research the laws in the area of your property to avoid trouble down the line. 

Finally, be sure to save and organize all documents related to the accommodation of these animals at your rental property. From verification letters to amendments to leases, be sure you have a reliable place to store this information

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our monthly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

Last-Minute Holiday Celebrations Guaranteed to Bring Cheer to Your Multifamily Property

Fa – la – la – la – wait. It’s December already? Time flies when you’re managing multifamily properties! While you were busy collecting late rent payments, scheduling annual winter maintenance, and closing out your Q4 books, the holiday season reared its head. Fortunately, we put together a list of celebrations that are guaranteed to liven up your multifamily properties, just in time for the holidays. Check out our top 6 last-minute holiday events to host at your multifamily properties!

Hot Cocoa Bar

Setting up a hot chocolate bar is a simple but effective way to bring warmth to your multifamily community! Grab the ingredients for traditional hot cocoa: hot water, hot chocolate mix, mini marshmallows, and garnishes like cinnamon sticks or candy canes. Set up a spread with the ingredients and necessary utensils in your building’s lobby or frequented community area, and let your residents enjoy! We love this one for its minimal planning, cost-effectiveness, and popularity amongst all age groups.

Ugly Sweater Contest

Don’t have the time or resources to throw a full-blown event? Don’t sweat it (it’s December after all). Host an Ugly Sweater Contest through your property’s social media accounts! Make a post on your social page, collect contestant photos, and let your staff vote for a winner. Make it worthwhile by partnering with a local small business, like the neighborhood coffee shop, to giveaway a gift card or small treat to the resident with the ugliest sweater!

Pictures with Santa

A classic for a reason, pictures with Santa is a phenomenal way to engage young families at your multifamily property. Hire a trusted Santa and set up a photo station in a large amenity space. Advertise in advance to maximize turn out and go the extra mile by setting out holiday-themed treats. 

Bonus: make it pet-friendly for extra-cute photos!

Sound Bath Yoga

Looking for a less-obvious event for your residents? Hold a sound bath yoga class in addition to your regular class line-up! A sound bath is a type of meditation that uses sound vibrations to relax attendees – a great way to de-stress during the hectic holiday season. This type of experience pairs well with yoga, which makes it a convenient way to spruce up a class you already have planned. 

Candle Making Workshop

Nothing screams holidays like the coziness of a pine-scented candle. Although a bit more intensive than other events on this list, with the sourcing of the right teacher, it can come together pretty easily! We love this event as it’s both a holiday-neutral celebration, and a great way for residents to hand-make a gift for a loved one during giving season. 

Pro-tip: stress the importance of candle safety during and after this type of workshop! You don’t want to be dealing with emergencies, like candle fires, during your winter break.

Holiday Trivia Night

Hosting a holiday trivia night is a fun way to liven up a multifamily community and get residents excited about the season. Gather a set of trivia questions (and answers!) from Google and print out blank answer sheets for your guests. Volunteer a staff member with a great hosting voice, or hire a local actor to bring life to the trivia questions. Not only is this event fun for all ages, it’s also a great way to learn about all the diverse celebrations that happen during the winter months. 

Bringing It All Together

Whichever events you choose to arrange, we recommend keeping two things in mind: 

First, simply hosting an event isn’t enough to engage residents. Consider the residents’ experience before, during, and after each event, and how that translates to meaningful engagement, and ultimately, retention. For expert tips on maximizing engagement, check out our recent podcast episode on multifamily events!

Second, convenience is king. Imagine going through all the trouble of pulling together a candle-making workshop, only for a few residents to turn up. Ask yourself: did we advertise the event thoroughly? Did we have clear instructions on how to RSVP? And did we make the process of signing-up as simple as possible? Having a comprehensive concierge solution in your back pocket will help you tick all these boxes, and ensure your events run as smoothly as possible.  

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our monthly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

Houston, We Have a Package Problem (PropTea Podcast Ep. #7)

The e-commerce industry is booming, with no signs of slowing down. Who doesn’t enjoy the convenience of doorstep delivery, after all? But as quickly as it’s growing, so is the threat of package theft. And when you live in a multifamily community, it’s property managers who bear the brunt of the package problem. From real-world delivery statistics to insights on the true cost of missing packages, check out this month’s podcast highlights to learn how to enhance your delivery management –  the modern way!

Should I really be concerned about package theft?

The short answer? Yes! The statistics speak for themselves…

Erica: “Three of four Americans have been victims of package theft in their lifetime. That says a lot. Over 210 million packages were stolen all over the US in 2021 and then 260 million in 2022…That is a lot of packages that have been stolen…

Plus, 40% of package theft occurs in apartment communities. I mean, I’m not necessarily surprised by this. There are a lot of people who go into multifamily buildings and apartment communities every single day. It is very, very hard to keep track. Especially if you live in a building that doesn’t have a reception area, a front desk person, or someone who’s manning the package area.”

How does it affect my property management business?

Erica: “The package problem is costly and not just for your residents. Residents will start to feel insecure about the place that they live in, which can really reduce retention rates… and the likelihood of them renewing their leases. And it is extremely expensive to acquire new residents versus retaining your current ones.

This can also lead to poor reviews and ratings online that can spread rapidly. So, you want to take action. Don’t let your residents down when there are turnkey solutions for this common issue. Provide the trust and security that your residents deserve and save them from the headache of misplaced or stolen packages.

Put in the effort now and it will make a lasting impression. Your residents will thank you for it later.”

So, how can I combat the package problem at a multifamily property?

Erica: “A practical way to prevent package theft is to really invest in a package management platform like our ManageGo Concierge bundle. In that bundle, we have package management, and with that, you can really have full transparency of incoming, outgoing, and offsite packages visible to not just your staff but also your residents…Your staff will be able to scan them and then your resident will get a notification…and then they’ll know they have a package waiting for pin-secured pickup.

…It’s also a good reflection on you as a property manager to have such a high-tech system in place to really make sure that your residents are never losing their packages.”

Now that you know the severity of the package problem, why you should care as a property manager, and the initial steps you can take to combat it, it’s time to listen to the full episode! Join Erica as she gives us more practical ways to address this issue, an in-depth look at ManageGo’s package management features, and expert tips on how to pick the right package management software for your business. 

No matter your business goals, ManageGo has your back. Stay tuned for next month’s episode for more advice on better property management. Or, request a demo today to discover how our software solutions can benefit you and your unique property management needs. Plus, subscribe to our bi-weekly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

How to Engage Your Residents with Events From Start to Finish (PropTea Podcast Ep. #6)

We’re all guilty of leaning into virtual environments in recent years – your residents included. It’s a societal change that we’re sure you’ve seen impact the success of classes & events at your multifamily properties. But how exactly can we get in-person engagements up to pre-pandemic levels? In the latest installment of the PropTea Podcast, we shared the key to successful classes & events. Here are our highlights from the episode!

What are must-dos when it comes to preparing for classes & events at my property?

Erica: “You want to at least promote your event two weeks in advance. You want to get the community talking, so post flyers on the building doors, in the elevator, on the online Community Board. If you’re a ManageGo user, you can post it on our Engage feature. You can send emails {and) you can send texts to residents notifying them.

Also, you want to make it feel special or inclusive…as people we really tend to gravitate to scarcity. I’m not sure why, but it’s something we love, so making it feel special or exclusive is really your key.

…Now I know everyone’s budgets may not allow for this, but if possible the event should be at no cost. Free gets people attention, but paid keeps them committed. So you can decide which way you want to take, but nine times out of 10, if you’re looking for a lot of signups, free is definitely the way to go.

You also want to provide your residents a definite start and end time. People find comfort and certainty in knowing how much time they should be carving out of their schedule. Time is limited for everyone and you are essentially asking your residents for their time, so you want to keep that in mind.

And then convenience is key. So a simple registration… or some simple reminders make it as easy as possible to RSVP… We recommend three days in advance and once on the day of the event.


Listen to the full episode: How to Engage Your Residents with Events From Start to Finish – out now wherever you get your podcasts 🎧 #newpodcastepisode #proptech #multifamily

♬ original sound – ManageGo

You can also use a resident portal like our ManageGo Concierge feature to manage all your upcoming events. Our concierge is a resident facing portal that can basically sync with your back-end in real time. You can set event start and end times. You can also add the location.

You can also put attendee limits, the host name, and if you want you can make it a recurring event…You can also add actual fees that the residents can pay for using the payment method already saved in their ManageGo resident portal.”

That about sums up the most important things to do in preparation for a successful class or event. But what about the do’s and don’ts during and after an event? Listen to the full episode above to find out! And as always, stay tuned next month for more tips and advice on better property management.

No matter your business goals, ManageGo has your back. Request a demo today to discover how our software solutions can benefit you and your unique property management needs. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our bi-weekly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

Creating a Seamless Resident Experience: Best Practices for Property Managers

Are you eager to level-up the resident experience you offer as a property manager?

You’re in luck because today we’re sharing eight top strategies you can employ to create an effortless resident experience. 

Ready to learn what they are?

Let’s take a look!

Keep the line of communication open between yourself and your residents 

Demonstrate your dedication to resident communications and timely support by including smart business cards in your welcome kits when meeting with new or prospective residents. 

Smart business cards can be digital and physical. The physical ones incorporate QR codes which can lead recipients to a personalized video message, application link, or document checklist. 

Example of a smart business card.

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The digital ones provide all pertinent links your residents or prospects can use to learn more about who you are, the properties you manage, and what documents they need to submit to apply for a unit.

Pro-Tip: Send over a welcome email after you meet a prospective renter and attach a digital version of your smart business card. Your contacts can then use the search feature in their email provider to locate your message and business card in case they ever lose the physical version.

Create a seamless pet management experience  

Use pet management software designed for apartment communities to keep track of your residents’ pet data, deposits, and additional rental fees. 

Pet management software.

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For instance, pet management software can help you pinpoint that Dave Brown who lives in Building B, Unit 242, has a 2-year-old American Bulldog with an up-to-date health certificate, rabies vaccination, and city registration form.

Or, stick with an all-in-one property management software that lets you add custom forms to keep track of pet information, like with ManageGo’s Custom Forms tool. Property managers can store pet policy lease riders as well as assign, upload, and store necessary documents.

Offer an inclusive approval process 

Work with a community that uses an inclusive approval process to encourage people with lower credit scores or socioeconomic backgrounds to apply. This approach is particularly beneficial in a hybrid work era, where traditional income sources might not be the only indicators of an individual’s financial reliability. The use of a hybrid work app can further assist in establishing reliability and income consistency, particularly for those who work in non-traditional jobs.

For instance, some inclusive communities use sliding scale matrices that look at various factors, such as rental history at previous properties (including good behavior and paid rent), annual income before tax, discretionary income, and any additional assets that prove worthiness. 

Communities with inclusive approval processes not only get more renters in the door, faster, but they also promote fairness and address income and credit inequality concerns.

Digitize everything 

In today’s digital age, modern property managers face the challenge of providing a seamless resident experience that meets renters’ increasing expectations of digital convenience and efficiency. 

Over the past 22 years, internet usage has increased by a staggering 1,355%, amplifying the need for property managers to leverage digital tools, such as online portals, mobile apps, and virtual tours to simplify the move-in process and service requests.

Digital service request example.

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That’s why it’s essential to create a digital process for all of your management tasks. 

By digitizing everything, from leasing and maintenance to payments and accounting, you can create a streamlined and personalized experience that enhances resident satisfaction and encourages renewals. 

Keep track of interested leads using real estate CRM software 

Use a robust CRM for real estate to keep track of interested prospects, manage their profiles, and automate communication touch points. Once you’ve successfully onboarded them, you can transfer their information to your property management software to make it easier for them to get move-in ready.

If you’re looking to build up your lead list, consider building healthy partnerships with mortgage lenders and real estate professionals and agreeing on a mutual value exchange. 

For instance, if a resident expresses they’re looking to buy a home after their lease ends, you can offer to connect them with your mortgage lending and real estate agent partners for support.

On the flip side, if a homeowner needs to transition to a rental unit after selling their house, the mortgage lenders and agents you’ve partnered with can offer to put them in touch with you to help secure an apartment while they’re looking for their next home.

Keep your community clean and ask your residents to do their part 

From scheduling routine garden and lawn maintenance to supplying eco-friendly bags and pet stations, do your best to keep your community clean and professional.

It’s also vital to encourage residents to do their part to follow all community guidelines. For instance, if you notice residents aren’t throwing away trash in the appropriate bins or cleaning up after their pets, implement a warning system and a disciplinary policy. 

You can also remind members about community rules by posting them in public spaces, such as in amenity spaces and at resident events.

Pet clean-up sign.

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Consider including these reminders in routine community emails, newsletters, announcements, and in your resident management portals as well.

Host resident events 

While managing documents, communication, and policies are essential tasks, don’t forget about one of the most important aspects of delivering an impeccable resident experience…

promoting a sense of community and belonging. 

A simple way to nurture community is by hosting fun events for your residents, such as: 

  • Outdoor concerts on the lawn
  • BBQs by the pool
  • Pizza parties in the community lobby

Pro-Tip: Send a poll or survey out to your residents to gauge the types of events they’d be most interested in attending. 

Wrap up

And there you have it! Today we shared some of the top practices you can implement to create the seamless resident experience your renters deserve.

Ready to put these insights into action? Save this article for reference and carve out time in your schedule to make it happen. 

And if you’re in need of a top software solution to help you improve your processes, don’t forget to request your ManageGo demo.

About the Author

Ryan Robinson is a blogger, podcaster, and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.

The Rise of Sustainability in Property Management (& How to Embrace It)

Sustainability is sweeping across the globe like a breath of fresh air, leaving a trail of positive change in its wake.

Property management is one of the industries that’s jumped on board the eco-friendly express, with stakeholders eagerly adopting green practices to shrink their carbon footprints and cultivate healthier living spaces.

The drive towards a sustainable future is fueled by diverse perspectives, all rallying around the need to combat climate change and reap the lasting rewards of sustainability in property management.

Join us as we explore the factors sparking this eco-revolution, the innovative ways property managers are going green, and the bountiful benefits that await both property managers and residents.

Ready? Let’s dive in.

The catalysts of change

As the pressure for sustainable property management grows daily, the world watches with bated breath as climate change concerns intensify and extreme weather events shake the globe.

The message is clear: it’s time to take action, and our planet can’t wait any longer.

Governments, investors, and renters alike are more invested than ever in (and outright demanding) more environmentally responsible building design, construction, and operations practices.

So what’s driving this monumental mindset shift? Of course, we all want to live in a happy, healthy environment in perpetuity.

But let’s peel back the curtain and explore this shift’s key drivers in more detail.

According to a recent Nielsen Consumer report, seven sustainability trends will shape the future of organizations across industries.

Here’s a quick recap of the report:

  1. Consumers will hold brands accountable for driving sustainable change, with 46% expecting brands to lead in creating a greener future.
  2. Legislation and governance will be the primary drivers of sustainability action in 2023 as companies navigate an increasingly demanding schedule of sustainability reforms and requirements.
  3. Increased fines and scrutiny for greenwashing will prompt companies to provide more certification and transparency, reducing unsubstantiated claims and jargon on products.
  4. Companies that fail to adapt to sustainability’s regulatory and financial implications will find themselves behind the curve, scrambling to drive progress in their organizations.
  5. Companies and consumers will focus on demonstrating real, meaningful change, moving beyond purpose statements. The responsibility will shift to companies to prove their sustainability status rather than relying on regulatory bodies to track compliance.
  6. Overseas products with long-distance supply chains face high risks due to inflationary pressures and the potential loss of partnerships if they can’t verify their sustainability credentials.
  7. Technological advancements in sustainability reporting will gain momentum, with innovations in supply chain tracking, validation, and transparency using sensors, Web3, AI digital twins, and blockchain tools.

So where does the property management industry fit into this equation? And what are the specific catalysts behind the green wave?

We can break it down into three drivers: regulatory pressure, investor demand, and resident preferences.

Regulatory pressure

Governments around the world are implementing strict regulations to promote green construction and sustainable management of large commercial properties and buildings.

Property management companies must now adhere to these regulations, such as energy efficiency standards and waste management protocols, to avoid fines and penalties and support these initiatives.

Investor demand

Eco-conscious investors increasingly prioritize sustainable properties as they recognize the long-term financial benefits and the potential for higher returns on investment.

As a result, property managers are under pressure to adopt sustainable practices to attract and retain such investors.

Resident preferences

We all want to do our part to protect our beautiful planet. We’ll even sip our favorite beverage with soggy paper straws if that means we’re doing the right thing for the environment.

The same trend holds true for resident populations. Renters are becoming more conscious of their environmental footprint and are seeking greener living spaces.

Younger millennials and Gen Z are among the top advocates for sustainability, with 80% of apartment dwellers perceiving eco-friendly buildings as beneficial for their well-being.

They’re even prepared to pay a premium for sustainability, with 61% of renters willing to pay higher monthly rent for environmentally-friendly apartments.

That said, property managers offering eco-friendly homes can attract more potential residents, enjoy higher occupancy rates, and rent out units at a premium.

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Embracing sustainability in property management

There’s no doubt about it. It’s time to embrace sustainability with a warm hug in the property management industry.

Catering to the preferences of an environmentally-aware generation, eco-friendly living spaces benefit our planet and contribute to a healthier living experience for your residents.

How can you incorporate sustainability into your current management practices and adapt to the ever-evolving market needs? Let’s take a closer look.

Energy efficiency

Adding energy efficiency technology to your building is the easiest step to reducing overall energy consumption and lowering utility bills for your residents.

Here are some simple technology improvements that won’t break the bank:

  • Energy-efficient lighting and appliances
  • Smart thermostats
  • Automatic window shades
  • Motion sensors and smart plugs

But if you want to step up your game, invest in solar panels or other renewable energy sources to help turn your properties into a more self-sufficient and eco-friendly environment.

Water conservation

Next on the docket is water conservation, which is increasingly important as drought intensifies in various parts of the United States.

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Thankfully, there are a few simple things you can do to help:

  • Install low-flow faucets, showerheads, and toilets
  • Invest in smart irrigation systems
  • Use leak detection sensors

These water-conserving additions can help your properties reduce water usage and save on water bills.

Waste management

Did you know that the average person produces 4.9 pounds of trash daily? When you manage an apartment complex with hundreds of residents, that’s a lot of trash.

Providing recycling facilities and encouraging waste reduction can help you minimize the environmental impact of your property.

Take it one step further by educating your residents on the proper waste disposal techniques by:

  • Providing recycling areas for materials such as paper, plastic, glass, and metals
  • Offering on-site composting systems for organic waste
  • Informing residents about proper waste disposal and recycling procedures through clear signage and educational materials
  • Encouraging reusable or biodegradable alternatives to disposable items

Green building materials 

And last, but certainly not least, looking into using environmentally friendly building materials, such as reclaimed wood or recycled materials, can help reduce your property’s carbon footprint.

Green building certifications, like LEED or BREEAM, can also help attract eco-conscious renters and investors.

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The win-win benefits of sustainable property management

The rise of sustainability in property management is a win-win situation for all stakeholders: property managers, renters, and the environment.

Property managers

Sustainable properties often have lower operating costs due to reduced energy and water consumption. Additionally, green properties tend to have higher occupancy rates and can command premium rents, increasing revenue for property owners.

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Sadly, the saying “if you build it, they’ll come” no longer applies to apartment buildings. There are too many options for new renters (especially in big cities), so you must pull out all the stops to attract your target audience to your eco-friendly property.

If not, they’ll find the cheapest or most convenient option. The result? Lackluster occupancy rates and missed opportunities.

That’s where high-end real estate web design comes into play to help market your property and catch the attention of your ideal residents.

Through curated web design, you can highlight each of your properties’ unique features, such as energy-efficient appliances, solar panels, and green spaces, to create a robust online presence that showcases your properties in a visually appealing and informative way.

And if you add a sprinkle of SEO, you can boost your rankings on search engines and drive organic traffic to your site. A keyword research tool can help you find the right keywords to attract organic traffic. It’s a match made in heaven.

Here’s an excellent example from Vertis Green Hills, a luxury apartment outside of Nashville that proudly displays a few of its sustainable amenities along with high-quality images of its units:

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After all, you’ve invested time and money into these sustainable initiatives. Why not show them off?

And when prospective residents can visualize themselves in your apartment building, they’ll likely sign that lease without hesitation. So double down on your website design and start reaping the rewards.

Otherwise, you’re leaving money on the table and the door wide open for your competitors.


Living in sustainable properties is a smart choice and a delightful experience for renters.

They benefit from lower utility bills with energy-efficient appliances, lighting, and water-saving measures in eco-friendly buildings. These savings might seem small initially, but it adds up over time, making green living an attractive and budget-friendly option.

Sustainable properties also put a strong emphasis on a healthier living environment. Residents can breathe easily (pun intended), knowing their homes have better indoor air quality. That’s thanks to low-VOC materials, enhanced ventilation systems, and lush green spaces for natural air filtration.

Plus, they can enjoy the amenities that encourage a healthy lifestyle, like bicycle storage, walking paths, and community gardens — like having a wellness retreat right at home.

Residents are beaming with pride as they contribute to a greener planet by choosing sustainability in their living quarters. This sense of environmental stewardship brings personal satisfaction and unites a community of like-minded, eco-conscious individuals who share a common goal — a healthier, greener future for all.


And let’s not forget the reason behind it all: the environment. Every small detail counts in our efforts to reduce climate change and save our planet from the impact of our modern society.

A conscientious focus on sustainable property management helps reduce the environmental impact of the millions of apartment buildings and multi-family homes in the United States.

The main areas of improvement include lowering greenhouse gas emissions, reducing water consumption, and minimizing waste generation.

It’s never too late to do something to help better our planet. And you’ll feel good doing it.

Wrapping up

The time is now to ride the wave of sustainability and embrace the future of eco-friendly living.

By adopting sustainable practices, you enhance your property’s appeal to a growing environmentally conscious market and contribute to a greener, healthier planet. It’s a win-win situation for both your business and the environment.

So, don’t hesitate to join this exciting movement of sustainability in property management. The benefits are simply too great to ignore. Let’s build a better, more sustainable future for ourselves, our residents, and future generations.

About the Author

Ryan Robinson is a blogger, podcaster, and (recovering) side project addict that teaches 500,000 monthly readers how to start a blog and grow a profitable side business at ryrob.com.

A Property Manager’s Guide to Successful Email Marketing (Plus 5 Email Ideas)

Whether you want to entice prospective renters to sign a lease or you’re looking to nurture the community you’ve built of current residents, email marketing is a key tool to advertise your property. But why is it so important, and where do you even start?

Why Email Marketing is Important in Property Management

The way we like to look at it is this: how do you expect potential renters to know about your property, or residents to know about what’s happening at the property, without marketing? Email marketing is both a cost-effective and productive strategy to reach these goals. Sending the right email to prospects who may have either inquired about a unit or already taken a tour reminds them to take the next step in the application process – and gets you one step closer to securing a new resident. For current residents, email marketing is an easy yet effective way to keep them up to date on property happenings and important announcements. Additionally, it helps create a sense of community – a key draw for renters to multifamily properties. 

How to Get Started

The possibilities with email marketing are endless, so where should you start? First, you need people to send your emails to! You’ll want to 

1. gather the address of your recipients and

2. segment them into the appropriate email lists.

For your current residents, this is easy as you probably already have their email addresses from resident onboarding – this will be your first segment. For prospects, gather emails from any unit inquiries, tours, or from CTAs on your website – this will be your second segment. If necessary, segment them even further – like by building if you manage multiple. Segmenting your email lists will be important in making sure the right people are getting the appropriate emails, to maximize your efforts.

Once you have your email lists (and of course, always be adding to them!), you’ll want to set a consistent schedule. How many emails will you send a week, what content will you share in each email, and how far in advance will you create them? Knowing this information before you get started will set you up for success between the hustle and bustle of everyday management. 

The last thing you’ll want to consider is the tools to help you along the way. We recommend using an email marketing service (like these free ones!) to help you create your email lists, schedule emails in advance, and analyze your results. 

5 Email Ideas to Send as a Property Manager

Now that you’re well on your way to crafting a successful email marketing strategy, it’s time to start brainstorming what emails you want to be sending. Here are 5 ideas for every property manager:

1. Weekly Property Round-Up

Think of this email as a type of weekly newsletter, breaking down everything happening at your property. Outline upcoming events, amenity updates, and important announcements, or even highlight residents (or furry friends) of the week! Get creative here while keeping it relevant to the resident experience you offer.

2. Resident Check-Ins

This type of email is a great way to get those crucial reviews and recommendations for your property, as well as gain valuable feedback to improve your services. It’s as simple as asking residents about their experience and adding a call-to-action to leave your property a review.

3. Classes & Events Announcements

Dedicate at least one email a month to outline the upcoming classes and events happening at your property (with a link to register of course). This is also a great time to remind residents of the tools they have available to them, such as a resident portal to view and book classes and events.

4. Resident Appreciation Messages

Expressing appreciation for your residents is a great way to nurture your relationships and increase your chances of great renters signing renewals. These can be short and sweet, as long as they’re genuine, they’ll go a long way!

5. Prospective Outreach

Geared toward those prospective renters, craft an email template following up with anyone who recently received a tour, or has reached out to inquire about a unit. Being proactive is important to getting those new leases signed and letting prospects know you’re here for them.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. Plus, subscribe to our weekly newsletter to explore the industry, get the latest company news, and be the first to know about special announcements!

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