We’re all guilty of leaning into virtual environments in recent years – your residents included. It’s a societal change that we’re sure you’ve seen impact the success of classes & events at your multifamily properties. But how exactly can we get in-person engagements up to pre-pandemic levels? In the latest installment of the PropTea Podcast, we shared the key to successful classes & events. Here are our highlights from the episode!
What are must-dos when it comes to preparing for classes & events at my property?
Erica: “You want to at least promote your event two weeks in advance. You want to get the community talking, so post flyers on the building doors, in the elevator, on the online Community Board. If you’re a ManageGo user, you can post it on our Engage feature. You can send emails {and) you can send texts to residents notifying them.
Also, you want to make it feel special or inclusive…as people we really tend to gravitate to scarcity. I’m not sure why, but it’s something we love, so making it feel special or exclusive is really your key.
…Now I know everyone’s budgets may not allow for this, but if possible the event should be at no cost. Free gets people attention, but paid keeps them committed. So you can decide which way you want to take, but nine times out of 10, if you’re looking for a lot of signups, free is definitely the way to go.
You also want to provide your residents a definite start and end time. People find comfort and certainty in knowing how much time they should be carving out of their schedule. Time is limited for everyone and you are essentially asking your residents for their time, so you want to keep that in mind.
And then convenience is key. So a simple registration… or some simple reminders make it as easy as possible to RSVP… We recommend three days in advance and once on the day of the event.
You can also use a resident portal like our ManageGo Concierge feature to manage all your upcoming events. Our concierge is a resident facing portal that can basically sync with your back-end in real time. You can set event start and end times. You can also add the location.
You can also put attendee limits, the host name, and if you want you can make it a recurring event…You can also add actual fees that the residents can pay for using the payment method already saved in their ManageGo resident portal.”
That about sums up the most important things to do in preparation for a successful class or event. But what about the do’s and don’ts during and after an event? Listen to the full episode above to find out! And as always, stay tuned next month for more tips and advice on better property management.
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