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How Technology Can Improve Your Maintenance Experience (PropTea Podcast Ep. #1)

Big news coming from the ManageGo office: we recently launched our new podcast, the PropTea Podcast! Crafted to give you the ultimate lowdown on all the latest trends happening now in the real estate industry, every month we share valuable tips on becoming a better property manager, owner, and board member. Covering everything from industry leader advice to wellness tips for better work/life balance, it’s your new source for all things property management tea. 

After over a decade of operating in the property management industry, we’ve found that maintenance can be a contentious point between residents and property managers. That’s why on this episode, we spoke with ManageGo’s very own VP of Growth, Larry Bazykin, on how technology can improve your maintenance experience. 

As property managers know, basic maintenance is a large piece of the resident experience puzzle. So what are some common issues between maintenance teams and renters?

Larry: “The current state of communication between property managers and the residents. Most of the time a resident is going to call the main office line–the leasing office. They’re not speaking directly to the maintenance technician and they don’t have that relationship. Whereas the onsite property managers or the office staff do. They dispatch a maintenance technician or super to go out and resolve the issue, and that’s the one key area where now it’s a different person that you might not be familiar with. They might not really care about your maintenance issue as passionately as you do, especially since they have maybe 10 to 20 other things to get done later in the day. That lack of personal touch can be a barrier or friction throughout the whole process.”

So a main pain point is identified, but what exactly can property managers do to improve this less-than-ideal experience? 

Larry: “Step one is to digitize your maintenance process from A to Z. As soon as your pen touches paper, you’re already setting yourself up for failure. By digitizing and employing a tracking system, you have a way to organize your tickets accordingly to your staff so you’re not flooding one person with too many issues to deal with. You definitely need a system in place to manage that.”

With an all-in-one maintenance platform like ManageGo’s, property managers can automatically assign requests and repairs to the appropriate technician so every ticket ends up in the right hands. Residents can attach both videos and photos to their requests, so the maintenance team has an idea of what they’re getting into and can get to the bottom of maintenance issues quicker. Implementing this type of technology improves communication tenfold, and takes away any dreaded friction between maintenance teams, property managers, and their residents.

Listen to the full episode above as Larry and our host Erica delve deeper into the intersection of maintenance and technology–from how to incentivize a team to take the leap into software used to the endless benefits you’ll reap from the switch to tech. For all of our listeners aspiring to a career in sales, stay tuned for exclusive sales tips from an expert. And at the end of every PropTea episode, look out for a wellness tip to corporate into your life to foster a healthy work/life balance in the real estate industry.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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5 Reasons You Should Never Collect Rent Payments Through Venmo

We know exactly what this looks like, but let’s set this straight right off the bat: this is not a Venmo hit piece. We love all the trendy digital wallets and mobile payment services just as much as the next millennial. Whether a co-worker owes you for those happy hour drinks last week, or you forgot to split the check with friends at dinner–these apps are fantastic for all the personal payments in your life. But whatever you do, just promise us you won’t use these apps to collect rent payments at your properties. In the long run, they’ll cost you time and money–and you have a better alternative in property management software. Read on for the top 5 reasons why you should never collect rent payments through platforms like Venmo, Zelle, and PayPal. 

1. Additional Fees

Since these types of payment apps are designed for personal use, they’ll charge you additional fees for business transactions like collecting rent. These can range from 1.3% to 3.5%+, depending on the platform. You may also be charged for instant payments if you opt out of standard processing times, as well as collecting credit card payments.

2. Transaction Limits

Almost all of these platforms set a limit on the amount of money a user can send and receive in a given time period–the exact amounts varying by app. This poses a specific problem for property managers, especially in large cities where rent prices are inflated, and in cases of luxury properties. Residents may be forced to make multiple payments to meet their full rent; both an inconvenient and risky trade-off. 

3. Lack of Automation

Say goodbye to the sweet conveniences of tech automation If you’re set on using Venmo/Zelle/PayPal for your property management. Sending and receiving is truly where the benefits of these applications end. Residents won’t enjoy rent-is-due reminders, credit bureau reporting, or recurring payments, and you won’t get the benefit of automatic late fee calculations–all of which save time and money, and ultimately increase your NOI. 

4. Minimal Protection

As the receiving party of rent collection, payment protections are essentially zero. Again, policies differ depending on which platform transactions are made on, but the general trend favors minimal protection. Whether a resident accidentally sends their rent to the wrong person or there is a genuine case of fraud, many of these services are notorious for not getting involved in payment disputes–leaving you and your income vulnerable. 

5. Eviction Complications

Of course, we hope it never escalates to this point, but residents can be unpredictable to say the least. On platforms like Venmo, it’s impossible to block payments sent to you. A major concern around this method of rent collection is the risk of receiving partial payments that you can’t refuse. We’re sure you see the problem here if you’re dealing with an eviction, as any amount of payment can complicate the process. 

We understand it may be difficult to refuse what appears to be a convenient form of accepting rent payments, but we hope you’ll consider how it may very well cost you in the long run. The most secure, reliable, and beneficial way you can collect rent is through property management software that offers everything these trendy mobile payment services can’t live up to.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Enhance Vendor Relationships in 3 Easy Steps

You might think of vendors as another replaceable cog in your rental business machine, but today we want to challenge you to rethink that mindset. The vendors you hire provide real value and have the power to make or break your success as a property manager. These relationships you foster with contractors have a rippling effect throughout your business and affect more than just the work they do. At the end of the day, you are responsible for the maintenance and repairs requested by your residents, so they will blame you when contractors don’t do their job or produce lazy work. In this blog post, we’ll examine how you can enhance your vendor relationships in just three easy steps and avoid sloppy maintenance and frustrated residents at your properties.

Pay on Time

Paying your vendors on time communicates that you value and respect their work. I mean, if anyone knows how it feels to not receive a check on time, it’s you as a property manager. Holding yourself accountable to this simple task will create trust between you and your vendors and enhance your rapport long-term. Delayed payments are only going to affect their quality and willingness to work. Timely payments will increase your chances that they’ll return to work for you, which is what you want once you find stellar contractors. 

Communicate Often

Clear communication is always important when it comes to business relationships, but this is especially true for your conduct with your vendors. Transparent, consistent communication makes your expectations clear and will help you avoid running into problems caused by simple misunderstandings. A great way to keep communication open and tasks clear is by utilizing maintenance management software. With ManageGo’s solution, you can privately message your vendors about their jobs through our mobile application for quick, easy communication on the go.

Utilize Technology

Property management software is a phenomenal way to streamline the entire maintenance process at your properties, and offering these types of tools may be attractive to vendors. Our maintenance platform allows property managers to automatically assign requests and repairs to the appropriate vendor so every ticket ends up in the right hands. Residents can attach both videos and photos to their requests, so contractors have an idea of what they’re getting into and can get to the bottom of maintenance issues quicker. Providing modern tools to your workers makes their job easier, and who doesn’t appreciate that?

The Bottom Line

Once you find vendors who produce quality work you can trust, it’s invaluable to keep them around. By paying them on time, being an excellent communicator, and giving them access to technology, you’re letting them know they’re valued members of your team, and you’ll keep them coming back to work for you–and likely even prioritizing you as a top client. The effects of a healthy relationship with your vendors are far-reaching–from your property’s well-being to your relationships with your residents. Happy vendors result in happy residents, and happy residents stay around.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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How to Navigate Inflation as a Property Manager

It’s no secret by now that we’re in a period of high inflation, and if you’ve found yourself here, you’re probably wondering how to navigate this changing economic landscape. According to the U.S. Bureau of Labor Statistics, the Consumer Price Index, a key inflation metric, increased by 8.2% from September of last year–a historically high rate. So what does this mean for the real estate industry, and what can you do to adapt? 

The Impact on Property Management

Let’s be blunt: no one is safe when it comes to inflation, and as a property manager, you’re no exception. The rise in operational costs seen across industries may be the most significant burden your rental business faces, and you’re likely already feeling this. Between the rising prices of supplies and higher market rates for contractors, the new cost of maintenance and repairs at your property has the potential to be a big hit to your bottom line. Further, paying your staff at a rate that aligns with the higher cost of living is important to attracting and retaining top talent–and is going to cost you more today. Other factors affecting our profit margins during a period of high inflation: higher tax rates and costly insurance premiums–all of which need to be accounted for if you plan on adapting. 

How Property Managers Can Adapt

The good news is that you can take action to help protect your rental business’ bottom line and get through this time with minimal impact. So how can you reduce and offset these rising operating costs as a property manager? 

  1. Leverage Tech to Optimize Efficiency

The first–and our favorite–way to combat rising costs is to optimize the efficiency of your operations. The best way to achieve this? Leveraging PropTech. From automating payment systems to streamlining maintenance at your properties and everything in between, property management software maximizes your business’ efficiency and will ultimately help you cut costs. Any place where you can automate or increase the efficiency of a task will help you cut down on the rising cost of labor and in turn improve your profit margins–and help you offset the effects of inflation.

  1. Make Informed Purchases

With the cost of goods and services skyrocketing across industries, being particularly intentional about your sourcing will be crucial to keeping costs down. Take the extra time to track down good deals, and when you find them, consider buying in bulk to save yourself from future price increases. 

  1. Add New Revenue Streams

Alongside cutting costs, consider how you can add new revenue streams to your business model. Whether it’s adding a paid specialty class to your multifamily property’s offerings or partnering with local businesses to offer residents new services, these small streams can add up and make a significant difference in the health of your bottom line.

Navigating a high period of inflation can be a stressful task on top of the everyday stresses of managing a business. You may have no choice but to adapt to the changing times, so you might as well view this as an opportunity to improve your management model, rather than as an extra stressor. No matter the economic landscape we find ourselves in, it will almost always serve as beneficial to employ new technology, make informed purchases, and explore new ways to bring in revenue. 

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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The Pandemic Changed Property Management Forever (What You Need to Know)

We know, we know. We’re sorry to bring it up. The pandemic has been a life-altering event for much of the world, and we’re finally starting to return to a sense of normalcy. But while the worst of it is in the past, we need to acknowledge the effects it’s had on the real estate industry, and how property management as we once knew it has changed. The bright side is that many of these changes are key to progress, so by adapting your management to cater to these new times, your multifamily property will get the push it needs into the future. Here are the top ways the pandemic has changed property management forever. 

A New Focus on Safety

A significant detail that the pandemic brought to focus across industries is safety preparedness. It was clear immediately that many businesses were simply not prepared with the proper protocols and procedures for such a major public safety concern. This time has had businesses seriously examine their current emergency preparedness plans and reevaluate outdated safety protocols. In property management, the safety of residents encompasses everything from health and wellness to natural disasters and building safety. Our industry is (thankfully) coming out of this time with a new focus on safety, and being prepared for whatever may strike. Discover our top tips on emergency preparedness at your rental properties in our recent blog post.

Changing Lifestyles

Lifestyle changes as a result of the pandemic boil down to one main point critical to property management: people are spending more time at home. According to a recent study done by Ladders, by the end of 2022, 25% of all professional jobs will be operating remotely–a huge leap from pre-pandemic numbers. So what does this mean for property managers? This largely affects your resident experience goals as well as how you navigate amenity management. Adapting your amenities to cater to this rise in work-from-home residents will be crucial to retaining and attracting renters whose lifestyles require co-working spaces. Further, pandemic policies such as capacity limits have changed the way amenity management is handled. Instead of pre-pandemic free-for-all usage, many properties are sticking with a reservation-based model to make the usage of amenities more enjoyable. Additionally, with contactless services here to stay, from laundry to grocery delivery, it’s also important to make sure your guest access systems can keep up.

Community Connection

After months of staying inside, social distancing, and capacity limitations, people are craving connection to their communities like never before–both virtually and in real life. Multifamily properties have a unique opportunity to engage residents in a community setting. Whether it’s amping up the events and classes hosted at your property or providing residents a forum to connect online, it’s important to provide a sense of community to your residents to cater to this newfound desire to connect.   

Embracing Technology

Technology is the new norm in the real estate industry, and the quarantines of the pandemic cemented this fact. Contactless interactions were crucial to getting us through the health emergency, but many of these tech solutions are here to stay. From automatic payments to digital leasing and mobile communications, it’s obvious these systems offer a new convenience and efficiency that were long overdue. All-in-one property management software is the next evolution in the industry, and to compete with other rental properties, you’ll want to get on board. And the best way to cater to both changing lifestyles and a desire for connection? Investing in software that makes these new habits seamless. From amenity reservation systems to guest key access to event management, PropTech gives property managers the tools they’ll need to stay up-to-date with these changing times.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Are You Ready for The Holidays? How to Prepare as a Property Manager

The holiday season is quickly approaching, and we want to know: are you ready? Trust us, we know how busy these coming months get–but don’t fret, we’re here to make sure it goes smoothly at your property. In today’s article, we’ll be discussing the three things you can do today as a property manager to prepare for the season ahead.

Communicate Holiday Hours

No matter your personal holiday plans, you’ll likely be cutting hours for your business, or even closing your office for a period of time. If that’s the case, the sooner you solidify these modified hours, the better. Keeping your residents in the dark about your availability is only going to foster frustration, so it’s beneficial to communicate any updates regarding your office hours as soon as you know them. 

The most effective way to do this is by sending a mass message to your residents. With ManageGo’s Messages feature, it’s as easy as customizing our holiday office hours message template, and picking which recipients should receive it. In addition to that, post your new hours on your office doors, throughout the property, on your social media channels, and on your website.

Get Ahead on Maintenance Requests & Building Safety

Making an effort to catch up on outstanding maintenance requests will go a long way during the holiday season–and save you from an overload of requests waiting for you upon your return. Even better, make a point to take care of preventive maintenance at your property, and double-check your building safety to avoid the emergencies neglecting these could cause. Yes, we’re talking fires, leaks, and floods. You don’t want to be dealing with these ever, let alone during your one holiday break a year. From inspecting your various alarm systems to setting guidelines for residents’ holiday decorations, you’ll be glad you took care of these, even if just for your peace of mind. 

Stay Available for Emergencies

In the perfect property management world, your preventative maintenance and building safety systems will avert all emergencies so you can truly enjoy your break. But the reality is, no matter how much you prepare for the holidays, emergencies don’t celebrate Christmas…or Hanukkah…or the New Year. Emergencies could pop up at any time, so make sure you have a plan to deal with whatever may arise. When you alert your residents about your modified office hours, be sure to provide the phone number of who they should contact in the event of an emergency, and have at least one team member available to handle these situations. 

In Conclusion

It’s easy to neglect your business and deliver subpar customer service when you were scrambling to prepare for your time off in the first place. You want your residents to trust your management and live worry-free while you’re gone, so plan ahead to deliver the living experience they expect. Modern, all-in-one property management software makes this planning a breeze–whether it’s communicating with your residents, getting ahead on outstanding maintenance and preventative work, or making an emergency plan.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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5 Vital Questions to Ask Your Rental Applicants

As a property manager, finding the best residents for your properties is essential to running a successful multifamily building. After all, you want to know that you can trust your residents and that they’re a good fit for your units. By conducting a thorough screening process, you’ll be sure you’re always choosing the right residents–and avoiding the liabilities you could amass over a lazy pick. Whether it’s a resident who has a history of late payments or one that plans on living with a pet in your pet-free building, here are the 5 questions we think are vital to ask your applicants before renting to them. 

  1. What is your monthly income?

It’s an obvious one–but this list wouldn’t be complete without it. A resident’s ability to pay rent is the number one factor that will affect the bottom line of your rental business. Standard practice is to require renters to make at least three times the monthly rent, but this may differ based on location. Consider also factoring in the cost of various monthly fees, such as pet rent or parking.

  1. Have you ever been evicted or broken a rental agreement?

Any information you can get regarding past evictions and broken leases could alert you to possible problems you may encounter with your applicant down the road. Asking for references from previous landlords is a great way to receive verification of their reliability in this regard. If they’ve been evicted or broken a lease in the past, it’s helpful to understand why so you’re making the most informed decision possible.

  1. What is your lifestyle like?

Whether they’re a single bachelor with a rowdy pet and nasty smoking habit, or a newlywed couple looking to grow their family, it’s important to consider the lifestyle of your potential residents. Questions about lifestyle basics can help you understand whether or not the candidate is a good fit for your property and its policies.

  1. Do you have a criminal record?

Usually covered in a standard background check, it’s important to know if a prospective renter has ever been convicted of a crime. The last thing you want to do is put your current residents and your property at risk, so be diligent about this question if your local laws allow it. 

  1. How long did you live at your last residence and why are you moving?

Once you’ve found a great resident, it’s valuable to keep them renting with you for the long term. Find out how long they lived at their last residence to give you an idea of their moving habits, and how long they’re hoping to stay at your property. 
Learning why they’ve decided to move could also give you insights into what they’re looking for, and how to improve your own property. Was it just simply a lifestyle change? Or, was it frustration with their previous landlord? If it’s the latter, take notes and make sure you’re delivering on your offers. Utilizing property management software is a great way to deliver exceptional services, and keep your residents happy at your property (and more likely to renew)!

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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3 Ways to Increase Amenity Usage at Your Multifamily Property

If you’re in the multifamily property business, chances are you offer some assortment of amenities to your residents. From pools and spas to fitness centers and outdoor spaces, amenities are a huge selling point to new renters shopping for their next home. So why do so many of them sit unused, collecting cobwebs and running your bank account? Maybe they’re outdated. Maybe residents find the reservation process to be a hassle. Or maybe you just haven’t marketed them properly. Whatever the case, amenities are there to enhance your residents’ experience and you likely charge a premium for units that have access to these spaces, so you want to make sure renters feel like they’re getting their money’s worth. Increasing the amenity usage at your properties comes down to two things: making them appealing and making them simple to use. Here are three ways to accomplish this:

  1. Update Your Amenities to Reflect Changing Lifestyles

Amenities should be practical and add value to the lives of your residents, so it’s important to consider the demographics of your properties. Does your building primarily house students looking for study rooms, families who seek playrooms and pools, or retirees wanting entertainment centers? Examine also residents’ shifting lifestyles. Work-from-home has quickly become the new norm, and co-working spaces are on an upward trend. And what about the rise in online shopping and next-day package delivery? Expect a boost in amenity engagement when you start catering to these changes and offering spaces and services that fit in with major lifestyle shifts. By failing to consider the lifestyles of your residents, you’re bound to lose prospective renters and even the retention of current ones, to properties that do. 

  1. Make Reservations Easy

Don’t kid yourself–no matter how great they are, if your amenities are a hassle to book, your residents may just forget about them. The simpler you make the reservation process, the better. Use a property management software to let residents check availability and book amenities straight from their mobile devices. With an intuitive and engaging interface like ManageGo’s concierge platform, amenity management has never been easier, and your residents will be more inclined to enjoy the spaces you offer.

  1. Leverage Marketing

Combine modern amenities with intuitive booking…but it still may not be enough to boost amenity usage. The lethal factor? Your lack of marketing. After all, how do you expect residents to use amenities they don’t even know are available to them? Brochures and leasing tours are a good starting point, but don’t discount the overwhelming nature of a new move. Regularly remind residents of all that your properties have to offer, whether through social media posts, hosting new classes and events in amenity spaces, or through a concierge service. By utilizing a modern platform for scheduling and booking, residents can see all of your available amenities in one place, and they’ll be more likely to reserve something new. Bonus: by leveraging an amenity booking software, you’ll be able to track just what amenities are popular, and be better informed on what exactly your residents want.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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3 Ways to Make Your Multifamily Property More Accessible

Looking out for the needs of your residents is one of the most important things you can do as a property manager–but you already know that. One detail that often gets overlooked, however, is accessibility. Hopefully, when your property was built, all ADA requirements were met, so you’re already off to a solid start. But the reality is: these requirements often aren’t enough for people with disabilities to live as comfortably as they could be. If you’re not already sold on going above the standard ADA requirements at your property (we hope that’s not the case, but alas), let’s look into why it’s not only important but a win-win for everyone.

Why Accessibility is Important

1) It makes your property more broadly appealing

According to the CDC, 1 in 4 adults live with a disability in the United States. That’s roughly 61 million people that you could be alienating from your property if you’re only doing the bare minimum. With the upgrades we’ll be suggesting, it’ll be too easy to turn down that huge demographic you could be welcoming into your property.  

2) It sends a message

Taking the time to make your property as accessible as it can be sends an important message to your residents: you care. You already know why this matters. A property manager who cares is more likely to foster better relationships with their residents, which will result in higher tenant retention and more property recommendations. Need we say more? 

3) It helps you avoid problems

Failing to make your property properly accessible can lead to complaints, serious injuries, and possible legal issues. By upgrading your property to address inaccessibility, you’re getting ahead of the curve and keeping yourself in the clear.

3 Easy Accessibility Upgrades

As great as it would be if every property manager completely redesigned their properties to allow for optimal accessibility, we understand that’s not realistic for everyone. Instead, here are three easy upgrades you can make at your multifamily property to increase accessibility.

1) Install smart technology

Installing smart home tech can be game-changing for a person living with a disability. Depending on the software you go with, smart home tech can allow a user to control their entire home from one place, offering a new independence and ease for people who may struggle with everyday tasks. 

2) Renovate your floors

Making your property more accessible can be as simple as renovating your floors. Features like carpets can make it difficult or even impossible for those using a mobility device to get around their own home. Consider replacing carpets with hardwood floors or tile. And let’s face it, carpet is out of style anyways!

3) Upgrade your pathways

Both the addition of lighting and tactile floor strips are simple but powerful upgrades you can make to the pathways on your property. These both serve to make navigation easier for the residents who need it. 

At the end of the day, it’s important to remember that disabilities look different to each person experiencing them. Make sure you consult with your residents before making upgrades to ensure their needs are met first. Living with a disability can be an exhausting experience when the world we live in constantly falls short of being entirely accessible. As a property manager, it benefits everyone to offer the accessibility your residents deserve. Happy upgrading! 

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Generation Z: How to Appeal to a New Generation as a Property Manager

A new generation of renters has officially emerged as the eldest of Gen Z turn 26 in 2023. It’s okay to admit that as a property manager, you may be a little out of touch with this generation. According to the National Multifamily Housing Council, they take up nearly half of the rental market, and their influence will only continue to grow. So how can you adapt your properties to appeal to this new generation of renters? First, it’s important to understand what defines Gen Z, past the stereotypes. 

What defines Gen Z?

The generation roughly born between 1997 and 2012, Gen Z has captured the world’s attention as they begin to enter adulthood. With distinct values and fresh perspectives, it’s clear this generation has been shaped by a new world. Here are the top three characteristics of Gen Z that property managers should consider.

1) Technology

Perhaps the most defining and unwavering quality of the bunch is their technology fluency. Known as digital natives, Gen Z is the first generation to have been born into a world dominated by technology. For better or worse, they have made tech a fundamental part of their lifestyles–from how they shop, to how they socialize, to how they carry out everyday tasks.

2) Experience-Focused

Arguably rooted in their notoriously short attention spans, Gen Z tends to value experiences over physical possessions that offer only momentary fulfillment. You’ll likely find them spending their income on events and activities instead of the latest material items. 

3) Individuality

Expressing individuality is at the core of the Gen Z zeitgeist. With a constant overload of information and influences from the internet, it’s no surprise they’re an experimental group. An emphasis on individuality simply means that communication requires personalization–a critical detail for anyone trying to market to this demographic.

How to Appeal to Gen Z

The key to appealing to this new generation of renters is adapting your property management style to cater to these qualities distinct to Gen Z. The simplest way to optimize this adaptation is utilizing a property management software like ManageGo to give you the tools you’ll need. 

With technology being so integral to their lifestyle, digitizing your residents’ entire experience is going to be key to capturing the Gen Z market. Having an online concierge that lets your residents do everything from booking amenities to managing their packages will give you a major leg up on other properties that aren’t taking into consideration this major lifestyle characteristic. 

You should also be taking advantage of Gen Z’s preference for experiences. Resident events are a fantastic way to cater to this proclivity. Plan events around significant holidays, new seasons, or even just because. If you’re not so creative in this department, check out our recent blog post with event ideas for the fall. 

Finally, we briefly touched on the idea of personalized communication as a way to recognize Gen Z’s inclination towards individuality, but what does this look like? With property management software, it’s never been easier to stay in contact with your residents and deliver on this value.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!