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Category: Property Management

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Investing in Multifamily Properties: Is It The Right Move for You?

Thinking about getting into multifamily property management?  We’re here to help!  Whether you’re an experienced property manager who has previously only handled single-family properties or you’re looking to break into real estate investment for the first time, we’ve got you covered.  We’ll walk you through everything you need to know about getting started in the multifamily business.  Let’s take a look at some of the most common questions new investors have.

Why should I invest in a multifamily rental property?

Multifamily properties are great for a couple of reasons.  For one, having more than one unit in the building means you’ll have more than one revenue source each month.  That means that multifamily properties have the potential to bring in a larger income for you than single-family properties — maybe a much larger income, depending on the number of units and what you can charge for rent in them.

Another appealing point about multifamily properties is that they almost always appreciate in value over time.  That’s not necessarily true of single-family properties, whose values are much more subject to fluctuations in the broader real estate market.  What does that mean for you?  It means that multifamily properties are a much lower-risk investment, which is great news!

Are there any drawbacks to multifamily properties?

The biggest drawback to investing in a multifamily is probably obvious: simply put, more units means more work.  Maintaining a larger number of units, plus the common areas that usually come with multifamily properties, requires greater effort and often necessitates having a larger staff to handle all the work.  It can be a lot to handle if you don’t have previous experience with multifamily management.

Really, though, this shouldn’t put you off of investing in multifamily properties if you’re interested — you can handle it, and the potential for greater revenue is worth it.  It’s just good to be prepared for the fact that multifamily management tends to be a more involved task than single-family management. When in doubt, rest assured that property management software is a great solution to properties that come with a higher workload — automating and simplifying the entire management experience.

Are there any especially important factors to consider when choosing a multifamily property?

Two of the most important considerations to be aware of are the property location and the asset class.

The best location for a multifamily property is in a desirable, growing area.  This will allow you to attract more potential residents and possibly allow you to charge more for rent.  Trendy areas in and around major cities tend to be the very best in terms of sustained growth.

Asset class is a concise way of communicating several qualities of a property.  The three classes are A, B, and C, with A being the most “high-end” of the group.  Class A properties tend to be new and relatively luxurious, while Class C properties are generally older and more dated and Class B properties fall somewhere in between.

Each of these classes of properties has its own advantages and disadvantages.  If you acquire a Class A property, it’s coming to you in a highly-desirable condition, and that means that it likely won’t need any major renovations in the short term.  You’ll also probably be able to charge a relatively high price for rent right away, and the overall risk with these properties is relatively low.  On the other hand, acquiring these properties usually requires a larger up-front investment, and charging high rent prices right away leaves less room for growth in the future.

Class C properties, by contrast, often need renovations right away and aren’t generally as desirable to potential high-income residents, which makes them a riskier investment.  The upside, though, is that if you’re willing to invest time and money, the growth potential at a Class C property is great.  Class B properties, as you might expect, are situated between Class A and Class C properties in all of these areas.

The right class of property for you depends on your goals and ability and willingness to invest.  Having knowledge of the differences between the property classes, though, will allow you to make an informed decision about any property you might consider purchasing.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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4 Ways to Prepare for an Emergency at Your Multifamily Property

When an emergency strikes, will you be ready?  It’s an important question to ask yourself — natural disasters are on the rise, and it’s vital to make sure you have a plan in place to protect your residents and properties in case one impacts you.  So what can you do to make sure you’re properly prepared?  Read on to find our top emergency-readiness tips.

Know what to prepare for.

You need to have a plan in place for unforeseen emergencies, but that doesn’t necessarily mean having a detailed plan for every type of emergency.  Some areas don’t ever see snow or ice, so property managers in those places probably don’t need to plan for a blizzard, but being ready for a major snowstorm is vital in places with cold, snowy winters.  Try to assess honestly what types of disasters are a realistic possibility at your properties.  Doing so will help guide your planning and let you focus on the parts of your plan that are most important.

Involve your team.

When safety and security are on the line, it’s important to make sure nothing is overlooked.  That’s why it’s a good idea to invite as many people as you can to participate in preparing for an emergency.  This will allow you to draw upon everyone’s knowledge and expertise and likely lead to a better, more complete action plan.  You don’t need to give everyone key responsibilities, but if you give people a chance to make their voices heard, you’ll probably be glad you did!

Take preventive maintenance seriously.

One of the most important things you can do to improve your emergency readiness is making sure to prioritize preventive maintenance.  A disaster has the potential to push every aspect of your property to its limit, and that can turn a small issue into a big problem.  The last thing you want is to have something break or fail after you neglected proper inspections or upkeep.  Don’t let that happen at your properties.

If you’re after a software platform that can help make preventative maintenance easy, look no further than ManageGo.  Our maintenance solution includes a wealth of features designed to make preventive maintenance a breeze for any property manager.

Be ready to reach out to your residents.

Communication is key in an emergency, so it’s important to contact your residents as part of any disaster-readiness plan.  By keeping everyone informed, you’ll make sure everyone knows what to do and keep panic at a minimum.

A good property management software like ManageGo can help a lot with this, too.  Our Messages feature lets you quickly send emails to your residents with no hassle.  You’ll get your message out and help keep everyone safe, calm, and in the know.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Hosting a Community Wine & Paint Event for Residents (& How to Do It Easily)

Hosting resident events at your property is an amazing way to keep residents excited about the community and boost the resident experience. Residents should feel more like members of the community and less like tenants, so we thought you could host a Wine and Paint event at your apartment building. We know this involves a lot of planning and time, so we gathered some details just for you in this blog post. Keep reading for more! 

Benefits of a Wine and Paint Resident Event 

It’s a learning experience. 

Your residents would likely enjoy any event, but it’s more memorable and exciting when they’re learning something new. By learning the fundamentals of painting, like how to properly hold a paintbrush, then diving into various painting techniques, residents will leave your event with a new skill and a beautiful work of art to show for it. 

It improves emotional health. 

Life can be stressful. You may not know or be aware of the stress your residents endure daily. Wine is known to be relaxing and soothing to the soul. Additionally, studies have shown that art can be a very therapeutic activity by relieving stress. Ensure that you’re fostering a non-judgemental atmosphere that welcomes all levels and abilities to join in on the fun! 

It promotes resident-to-resident interaction

By creating a relaxing social environment, residents will feel and see it as an opportunity to easily mingle with their neighbors. You never know, someone could leave with a work of art and a new bestie!

It’s a perfect event for residents to make new friends and get to know one another. They can even attend with a group of their best pals so they can all hang out together!

Let’s get you started! 

Choose your event format: You can host a Wine & Paint resident event either in person or virtually. We’ll let you decide which design is the best choice for your property. 

Let residents know what’s provided: Will it be guests bringing the wine or are you providing drinks? Can’t make a decision? Well, we suggest you provide residents with the painting supplies and have them bring beverages of their choice because now all you need is an instructor. 

Ask residents to RSVP: The capacity depends on the size of your event space. If your capacity is limited, use this to your advantage and emphasize that in your promotions. Wine and Paint events are usually a big hit, so try to make sure the space can fit at least 15 people. 

Market the event throughout your property: 

If you have a resident app like the ManageGo Resident App, post your flyer or event details along with the registration link. Additionally, you can send out emails or texts, or design a poster for the lobby with a QR code to RSVP. Also, a gentle reminder to post the event on your property’s social media accounts too! 

Wine and Paint Checklist 

  • Hire a professional art instructor for two hours
  • Get art supplies such as paints and different types of brushes
  • Get a canvas for each resident to take home 
  • Choose someone from your team to take pictures for social media content
  • Extras: wine for those who forgot their wine, and light snacks of course

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Curb Appeal: The Best Ways to Make Your Property Attractive

We understand as a property manager you can get very busy focusing on maintenance and amenities, which leaves the overall look of your property forgotten about. However, one of the top marketing strategies for property managers is upgrading your curb appeal. Here are a few details on curb appeal and the best ways to give your property a mini-makeover before posting your new listing. 

What is curb appeal and why is it important? 

Curb appeal for rental properties is the level of attractiveness a prospect would feel when looking at your building from the outside. A property with good curb appeal presents itself well and is in pristine condition, with a well-kept yard, fresh paint, and more. 

Curb appeal is a genius marketing tool. Prospective buyers will be more enticed to look inside if they like what they see on the outside. Imagine your building looking eye-catching on the rental listing site and even more beautiful in person. Prospects will be submitting inquiries and booking tours like crazy! 

5 Ways To Increase Curb Appeal 

1. A fresh coat of paint

We decided to start with the easiest way to add curb appeal! A nice fresh coat of paint will surely spruce up your building! You don’t have to go overboard and change the whole color of your building, but make sure the paint isn’t chipped or peeling. After a period of time, paint fades, so you should repaint every now and then. You can keep the same color scheme — no need to add additional work unless you want to! 

2. A high-tech entry system

Curb appeal goes beyond colors and aesthetics. The technology on display at your property plays an important role too, and prospects will keep it in mind. 

While potential renters are drawn in by the visual appeal of your rental property, an access control system that enhances security and convenience will ultimately help to confirm that your property is a great place to live.  

3. Well-kept landscaping

Whether you keep up with the landscaping yourself or hire a professional, make sure to mow the lawn at least once a week. Additionally, all the weeds surrounding your property should be removed or trimmed down. We recommend using a weed killer for the ones that just won’t go away. A well-kept lawn shows you care for your property and the residents that live there. 

4. Diverse plants

Boost your property’s curb appeal by adding trees, bushes, and plants. It will make your property stand out significantly and enhance your real estate photography. 

Flowers are beautiful, colorful, and smell amazing, so you might want to consider planting some. Try planting them along the walkway of your building leading up to the entrance. Give your potential residents and current residents beautiful scenery to admire as they stroll around your property. 

5. Outdoor community space

What’s better than having outdoor space residents can take advantage of? Here are some ideas of you what can feature in yours: 

  • Benches
  • Picnic tables
  • Gazebos

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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How to Child-Proof Your Multifamily Building for Increased Safety

Whether you’re a parent or not, the most important thing is to keep children safe.  It’s especially essential to prospects that have families, and to you as a property manager. It’s against the law to discriminate against families with children, so you must assume they’ll be living at your property at some point (if they’re not already). Either way, it’s crucial that you follow child-proofing methods to prevent an accident where you might be held accountable. 

You know ManageGo has always got your back, so read this guide to learn or be reminded about child-proofing methods you should follow. And don’t worry, this isn’t an expensive investment! 

Child-proofing Stairs: 

You want every resident to feel safe and be safe at your property, not just children, so make sure that hand railings and balconies are sturdy and can hold strong against a child hanging from the rails or an adult reaching for a railing to avoid falling. Additionally, you’ll want to ensure that all steps or stairs are slip-proof and the pathways leading to them are clear. 

Installing Window Locks: 

Window locks are imperative for residents with children because you don’t ever want to be held responsible for a child falling out the window. Even a fall inside the main lobby can hurt a child, or a fall from the first floor, or…well, we’re sure you get the point.  For your own peace of mind, have window latches on every window in your building. 

For families that live on the higher floors, you’ll want to ensure you take the proper precautions to child-proof those windows. Accidentally falling from such a high level can lead to major injury or even death. In some states (like New York, for example), window guards must be installed in a multifamily building containing three or more units if a child under the age of 10 lives there. However, even in states that don’t legally require them, you should still consider it anyway. It’s a very small investment to avoid being held responsible for an accident on your property. 

Smoke Detectors and Carbon Monoxide Detectors are Required Safety Protocols:  

A working fire alarm can be the difference between life and death for residents. Whether you have children on your property or not, as a property manager, you are legally obligated to make certain that your smoke detectors work. 

Frequently check all smoke detectors and carbon monoxide detectors during routine inspections. You never know how many of your residents might have tweaked the alarm for whatever reason.  Prevent anything unsafe from happening all together by monitoring them. 

Limit Liability For Pools and Fencing: 

Fencing can go both ways. It can either be a hazard prevention or a safety hazard in itself depending on how and where it was put. If you have fencing anywhere on your property, especially surrounding a resident pool, follow these hazard-prevention guidelines. 

A child’s foot can get caught in chain-link fencing, so unless slatting is installed, a chain-link fence should have a mesh size of no more than 1.25 inches. In addition, child-proofed fences for pools need to be at least four feet high and have rails that aren’t more than four inches apart. This will prevent the little ones from trying to climb it like it’s the monkey bars. 

Learn more about enforcing rules in a community swimming pool at your multifamily building. 

In-Unit Hazard Prevention 

Now that you know how to take the proper precautions on the outside of your property and in resident areas, it’s time to discuss in-unit safety for babies and younger children. 

Families with young children will definitely child-proof or baby-proof their apartment, but you’re allowed to ask them to make it as damage-free as possible. Property managers and parents will need to work together in order to make compromises that protect the child and your property from any harm or damage. 

Try recommending that residents use pressure-mounted gates in doorways instead of putting holes in your property’s walls.  You can also suggest that they use locks that won’t cause damage to cupboards and doors. We’re in a new age that’s all about convenience, and cordless blinds, curtains, or shades will have you and your residents feeling stress-free. However, if that’s out of your budget, you can give residents a small set of cord wraps to help prevent accidents.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Why Good Photos are Important to Multifamily Marketing

Progressively more renters are apartment hunting online, so having high-quality photography is a major key to the success of your rental property marketing. The perfect photo will grab the attention of potential residents and visually present your property in a way that goes beyond words. This blog post will capture the significance of real estate photography while sharing tips for taking amazing photos that will entice prospective residents to look no further than your property. 

Why is photography important?

Photography is important because it’s a prospect’s first impression of your property. You know the saying, “You only get one chance to make a first impression”. It applies to your property too! Many renters search for apartments through rental listing sites, so you have a limited amount of time to draw them in. Typically, your photos will impact a prospect’s decision to click on your listening or book a tour of your building, so having high-quality, up-to-date photos of your rental property online is a must! 

Should I do my own real estate photography or hire a professional?

Now that we’ve covered the importance of real estate photography, you’re most likely wondering if you should take the photos or hire a professional. Honestly, that depends on your budget. 

DIY photography can be very time-consuming and require a lot of effort, but you’ll save money in the long run. Additionally, DIY photography has come so far that you probably have an impressive camera in your back pocket right now. (Your smartphone, duh!) Thank today’s advances in technology for all the tools and features on your smartphone that you can use to take high-quality photos of your building. Not to mention, as long as it’s within your budget, you can purchase a digital camera too! Their prices usually range from $300-$900. 

For those who aren’t a fan of DIY, you can always hire a professional. You might not save money, but you’ll definitely save time and top-quality photos are guaranteed. Think about it – it may be worth the investment. 

How much does it cost to hire a professional photographer? 

Hiring a professional real estate photographer can cost you on average anywhere from $100-$250 per apartment. However, the total cost will depend on how many photos you want and how many apartments you need to shoot. It’s also common for photographers to charge by the hour, which can start at $100 and go up to $200 per hour. 

Real estate photography tips

Now it’s finally time to share some basic tips for you to keep in mind when snapping your photos. Remember, poor-quality photos can cause potential residents to overlook your property, so make sure you take some mental notes. 

Here are the top four tips for fabulous real estate photography: 

  1. Have good lighting 
  2. Plan staging techniques
  3. Capture multiple angles 
  4. Highlight amenities and special features

How will anyone ever know how beautiful your property is without marketing efforts? They won’t! And that’s why real estate photography is so essential. Using it to highlight how your property can provide the ultimate residence experience will certainly lead to increased engagement, more tours booked, and more leases signed.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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The Best Way to Prevent Package Theft at Your Multifamily Property

Package theft is a universal concern for apartment residents. As a property manager, it’s your responsibility to implement an effective package management solution to avoid reports of theft and keep your residents’ packages safe. 

Continue reading to educate yourself on what you can do to fight package theft – we’ll walk you through the best package theft solutions for multifamily buildings. 

How common is package theft?

Unfortunately, package theft is a widespread issue that impacts all apartment buildings, no matter the size. About two out of five Americans have at least one package stolen per year, and as online shopping continues to be the norm, the number of packages stolen will rise too.  

3 ways to prevent package theft

Your building is responsible for accepting a lot of packages. That’s why you need a reliable way to keep those parcels safe. By investing in package theft prevention solutions, you’ll enhance the resident experience, boost retention rates, and provide peace of mind for your residents.

The top three ways to prevent package theft at your multifamily building are:

1. Install a reliable access control system

The best way you can prevent package theft is by making sure all packages are delivered inside the building. No packages should be left outside anywhere, so delivery carriers need access to enter the building. 

We recommend installing a video intercom system. This is the most convenient way for carriers to enter the building and leave packages inside, and their built-in cameras provide extra security. 

2. Invest in a delivery management solution

Now that your video intercom is installed, it’s time to take theft prevention at your property up a notch. Investing in a delivery system solution will give you the extra security you need by ensuring there is a secure area to leave resident packages and have them picked up.

And guess what: ManageGo’s Concierge Solution includes delivery and package tracking! Your staff can easily handle deliveries, and residents can simply pick up their packages with our state-of-the-art scanning and printing technologies. Through our resident app, residents can constantly track the location of their packages incoming and outgoing packages. How’s that for preventing package theft?  

3. Install security cameras

Lastly, our final suggestion to prevent package theft is to install security cameras around your building. You can put them anywhere, but at least make sure you have them installed at the entrance of your building and within the package room. Adding video surveillance in these main areas will help you catch anyone trying to take a package that isn’t theirs.

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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How to Manage Food Deliveries Easily at Your Multifamily Property

The food delivery business has been booming since the start of the COVID-19 pandemic in 2020. As a result, the convenience of having weekly groceries and restaurant food brought to their home has become a staple in the lives of renters and residents. Today, it is an essential amenity that property managers should provide to their residents because its popularity is due to a matter of public safety. 

With that being said, managing deliveries at a multifamily property can be overwhelming. The amount of food deliveries is skyrocketing and a decrease is highly unlikely, leaving it up to property managers to meet these demands. So how can property managers create a smooth food delivery process that enhances the experience of their residents? 

That’s where we come in! We’ve compiled a list of tips to help property managers safely manage food deliveries within their community. Despite every property being different, these tips will definitely be able to get you started! 

1. Implement contactless building entry

Technology has come a long way — so far that entry into your property can be made easy with the addition of a smart video intercom solution. Keeping COVID in mind, this is the perfect way for food couriers to get access into the building. Consider how secure and simple it would be for your residents to open the door from their smartphone. The intercom will allow food delivery drivers to contact residents and gain quick access without meeting face-to-face. 

2. Identify a contactless food drop-off zone

Imagine you’re in the lobby during peak food delivery hours and there’s practically an army of food couriers forming! This is exactly what you want to avoid! With the creation of a banner, you can designate a clear and obvious food-drop off area in the lobby. You can even design one that matches your building’s decor!  

3. Communicate the new delivery process with your residents

It’s important to make sure your residents are aware of any changes to your building’s delivery process. Communicate with them through email, resident apps or portals, displays around the building, and more! Be sure to provide clear instructions on how to use the access control system and the delivery drop-off zone. You can even use this as an opportunity to ask your residents for feedback on the current system to stay up-to-date on any comments, questions, or concerns about deliveries. 

4. Ask residents to add a note for delivery drivers with instructions

Since you’re only able to communicate these changes with your residents and not the food courier directly, make sure you ask them to add a delivery note with clear instructions for the driver. This will help eliminate any confusion delivery drivers may have and the need to ask around for help, speeding up the delivery process for your residents!

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Feather for Your Residents

2023 Update: This partnership has ended, but be sure to stay up to date with ManageGo for new partnership announcements!

Our goal is to provide all the solutions and tools necessary for property managers to provide their residents with the ultimate living experience.  That’s why ManageGo has launched a partnership with Feather for property managers to offer their residents a flexible, sustainable way of furnishing their space beautifully.   

What’s Feather? 

Feather is a furniture brand that launched in 2017. They aim to deliver furniture that fits the way we live today. Feather carries furniture for homes, offices, or whatever spaces that you need furnished! Their convenient furnishing service keeps sustainability in mind to make living spaces safe, inviting, and enjoyable for your residents. 

How does Feather work?

Residents can join the Feather community with one of their three rental plans: Annual Membership (12+ months), Short-term (3+ months) or Monthly (1+ months). Have your residents select a plan that works for them, browse furniture online, and get it delivered and even assembled by the Feather team. In less than a week, residents can transform an empty space into a fully furnished home without doing any lifting, not even a finger! 

Why rent vs. buy?

Residents who choose to rent their furniture get flexibility and a stress-free way of changing their space, but sometimes people are shopping for furniture they can keep forever.  In that case, buying is an amazing option. Whether your residents are renting or buying Feather furniture, they’ll take care of all the heavy lifting to ensure it’s a smooth process! 

Why Feather?

Living arrangements change, new opportunities emerge, and sometimes your residents just need to switch things up. Feather is here to help make change a bit easier and help provide an enjoyable space to live in. Operating with a focus on improving the environment, Feather will deliver convenience, making a positive impact on your residents and the planet! 

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!

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Why Social Media Marketing is Important for Property Managers (& How to Do It)

Let’s face it, property managers are busy with multiple responsibilities to juggle, so you might neglect the idea of putting time into social media like Instagram, Facebook, or Twitter — but you’re missing out on the chance to market your property and find new residents through a highly powerful and cost-effective tool. However, learning how to use social media well can sometimes be a difficult task, so continue reading this post as we explore the benefits of social media marketing for property managers and share strategies and proven tips that will help you use social media to your advantage! 

The benefits of social media for property managers

“Should I be using social media to market my properties?” The simple answer: yes. 

No matter what industry your business is in, you will benefit from using social media, especially because a large majority of the population are active users. But what exactly can property managers get out of social media?

The main benefits of using social media as a property manager include:

  1. Engaging with and retaining residents: By connecting with your residents on social networks, you can build a community where they feel appreciated and at home. 
  2. Attracting prospective residents: Today’s renters frequently use social media to find photos, reviews, and information about a new home, so establishing a strong social media presence will grab their attention and lead to booking a tour and signing that lease. 
  3. Developing your brand: Branding goes way beyond your logo and color scheme. More people are looking to join a community they feel connected to. With the tools included in social media platforms, you can promote your property, stand out, and showcase what makes your community unique. 

How to start marketing your property with social media

So you’re finally ready to take the first step and advertise your property on social media — but how do you do it? The key word is consistency. Staying on top of your posting schedule and digital marketing strategy will help you successfully use social media as a property manager.

Here are the top four tips for marketing your property with social media:

1. Define your goal 

Establish a clear idea of what you want to accomplish before creating your social media accounts or uploading your logos. Your goal will lead you through your social media experience so your messaging is targeted and clear to your audience. 

2. Identify your target audience

To start, it’s important that you know who your target demographic is and what social media platforms they use. Consider your target audience’s:

  • Age (Millennials, Gen X, or Boomers?)
  • Location (City, suburbs, or rural?)
  • Hobbies and interests
  • Lifestyle (Do they work from home or go to the office?  Do they live with their family or alone? Do they live with roommates?)

Creating a persona of your target customer will help you post content that interests them. 

3. Create a plan

Prior to publishing your first post, you need to create a plan that you will stick with.  You can make adjustments along the way, but to start, your plan should highlight:

  • The type of content you will post on each platform
  • Where you will source content (Will you take original photos, share blog posts, repost user-generated content, etc.)
  • Your posting schedule 
  • Tasks for you and each member of your team to complete
4. Analyze the results and adjust

Lastly, one of the best ways to improve your social media marketing efforts is to analyze the results and adjust as needed. Every social media platform provides metrics that include how many people saw your post, clicked on it, reposted it, and so much more! Take time to go over your social media analytics and take notes.

Which social media platforms should property managers use?

There are so many social media platforms out there nowadays, but each platform attracts a different audience. For property managers, we recommend establishing a presence on these platforms: 

  • Facebook
  • Instagram 
  • Twitter
  • LinkedIn

So what are you waiting for? It’s time to get on social media and start promoting your property!

No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management. 

Want even more? Get your fix and follow our socials for all the latest property management tips, tricks, & trends!