We understand as a property manager you can get very busy focusing on maintenance and amenities, which leaves the overall look of your property forgotten about. However, one of the top marketing strategies for property managers is upgrading your curb appeal. Here are a few details on curb appeal and the best ways to give your property a mini-makeover before posting your new listing.
What is curb appeal and why is it important?
Curb appeal for rental properties is the level of attractiveness a prospect would feel when looking at your building from the outside. A property with good curb appeal presents itself well and is in pristine condition, with a well-kept yard, fresh paint, and more.
Curb appeal is a genius marketing tool. Prospective buyers will be more enticed to look inside if they like what they see on the outside. Imagine your building looking eye-catching on the rental listing site and even more beautiful in person. Prospects will be submitting inquiries and booking tours like crazy!
5 Ways To Increase Curb Appeal
1. A fresh coat of paint
We decided to start with the easiest way to add curb appeal! A nice fresh coat of paint will surely spruce up your building! You don’t have to go overboard and change the whole color of your building, but make sure the paint isn’t chipped or peeling. After a period of time, paint fades, so you should repaint every now and then. You can keep the same color scheme — no need to add additional work unless you want to!
2. A high-tech entry system
Curb appeal goes beyond colors and aesthetics. The technology on display at your property plays an important role too, and prospects will keep it in mind.
While potential renters are drawn in by the visual appeal of your rental property, an access control system that enhances security and convenience will ultimately help to confirm that your property is a great place to live.
3. Well-kept landscaping
Whether you keep up with the landscaping yourself or hire a professional, make sure to mow the lawn at least once a week. Additionally, all the weeds surrounding your property should be removed or trimmed down. We recommend using a weed killer for the ones that just won’t go away. A well-kept lawn shows you care for your property and the residents that live there.
4. Diverse plants
Boost your property’s curb appeal by adding trees, bushes, and plants. It will make your property stand out significantly and enhance your real estate photography.
Flowers are beautiful, colorful, and smell amazing, so you might want to consider planting some. Try planting them along the walkway of your building leading up to the entrance. Give your potential residents and current residents beautiful scenery to admire as they stroll around your property.
5. Outdoor community space
What’s better than having outdoor space residents can take advantage of? Here are some ideas of you what can feature in yours:
- Benches
- Picnic tables
- Gazebos
No matter your business goals, ManageGo has your back. To discover just how our software solutions can benefit you and your unique property management needs, request a demo today. Or, connect directly with one of our experts and get started on your journey to better property management.
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