Where do you find your residents? The number of places you can look for residents (and renters can look for places to rent) is enormous, so navigating it can be a challenge. To help you out, here are a few suggestions for places to list your available rental units, from some of the biggest sites in the industry to some underrated ideas that are quickly growing in popularity:
Apartments.com
Apartments.com calls itself “The #1 Site for Renters,” and for good reason: they claim to list over 1 million apartments, houses, condos, and townhomes for rent. That’s a lot! It’s also the main site of the Apartments.com network, which features a multitude of sites. With so many apartments available, you can be sure many people are looking for apartments here, which means your listings will get plenty of exposure.
Zillow
Zillow is another of the industry’s biggest sites, with a huge number of rental units listed, in addition to many homes for sale. Like Apartments.com, Zillow is part of a larger network; in the Zillow Group’s case, the network also includes Trulia and HotPads, two more very popular sites. Posting your listings on Zillow isn’t free, but with the amount of traffic the site generates, the cost is likely worth it for most property managers.
Facebook Marketplace
The idea of posting your listings on Facebook may not be as well known as posting on Apartments.com or Zillow, but it does have its benefits. Over 2.7 billion people log into Facebook each month, and 800 million use Facebook Marketplace regularly. The sheer number of people on Facebook has led an increasing number of property managers to list their available units there, so it could be the perfect time to join them.
Airbnb
Airbnb is best known for very short-term rentals, but they do offer options for people looking to rent longer-term as well. It’s not the best option if you’re looking for someone willing to sign a lease of 12 or more months, but if you’re willing to offer your units on a month-to-month basis, Airbnb is definitely worth a look.
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